I updated my iPhone application a couple of weeks ago. Afterwards, I sent out press releases to 50 or 60 web sites. It's really difficult getting noticed when you consider the number of new iPhone / iPod touch apps that come out every day. Unfortunately, the apps that get written up seem to be the games and the silly apps, and Apple is helping push the idea the iPhone is a game machine. Decent apps that help make it a useful platform are largely ignored. I would like to know about those kinds of apps myself, but they can be hard to sort out!
So, I will continue to try and figure out ways to market Power Passwords. Power Passwords on the iPhone app store. If I could just get one person in one of the big podcasts to recommend it, then ....
Of course, there is much more to marketing than sending out press releases, and that sort of thing. But then, I'm an engineer. I'm used to having computers doing what you program them to do. Relying on long shots isn't easy! I am considering releasing a free, but limited version of PP; but, what features should I include or exclude to garner the right attention for the paid version? Hmmm ....
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